One way to avoid crow’s feet would be to never smile, laugh, frown or squint. Since that seems next to impossible, most of us have to look into other ways of fending off those v-shaped wrinkles. For starters, you can protect yourself from the sun’s harmful UV rays by using sunscreen. Exposure to UV rays is one of the most common ways our skin loses collagen and elastin, and ultimately, its ability to bounce back. If you’re a smoker, you’re even more at risk. Smoking kick-starts the biochemical processes that cause your skin to age faster.

That being said, you can put on sunscreen every day, never touch a cigarette and still get crow’s feet. But there are a number of ways to reduce their appearance. Read on to find out how.

Botox – from £150 for one area.
Mesotherapy – £100 per session.
ChemicalPeels – £65
DermalFillers – from £180.
MyCellsPRP – £300 per session
PDOThreadLift – £TBC
Retriderm – £TBC