Everywhere you look there are bombarding messages from self-proclaimed beauty gurus and skincare brands insisting that moisturising your face is an imperative. But guess what? Your face does not actually need any moisturisers. It is more likely that you have made your skin addicted to this product.

Your skin has its own mechanisms to hydrate itself, moisturisers are just a crutch. As Dr. Zein Obagi explained to Refinery29.uk, “Moisturisers in general, weaken the skin’s barrier function because they alter the natural function of skin self-hydration. Natural hydration comes from within the body – the only thing moisturiser usually really offers is instant gratification. Your skin will feel soothed after applying cream but this wears off after a few hours and then you want more.” Sounds exactly like an addiction, doesn’t it?

What’s more, moisturisers don’t just inhibit your skin’s own natural hydration process, but can also speed up the ageing process! Moisturisers slow down the production of hyaluronic acid and collagen which means dull skin and wrinkles.

If you think your skin is dry, it’s more likely that it is actually dehydrated. On average, only 10% of the population actually have dry skin and they usually have eczema and dermatitis because of it. Dehydrated skin is skin that’s not particularly oily, but has simply gotten used to moisturiser.

So the best skincare advice you could get is to lay off the moisturiser, and stick to serums! It may be tough at first, and don’t worry if your skin gets some adverse reactions to the lack of moisturiser. It is simply readjusting itself and getting used to the sudden absence of its former crutch. Plus, a little tip before you apply your serum. Press a warm wet flannel against the face to help open up your pores. This will ensure your skin gets the maximum benefits from the serum.

This product restores skin’s functionality and elasticity. It uses DNA repair enzymes to enhance your skin’s recovery capabilities.